Sunday, November 21, 2010

Summary 'Nature Inspired Design'

Here I show you my summary of 1 article and 2 books I have read refering to 'Nature inpired design'. 

Lynn Van der Stocken
3rd year Interior and environmental design
18 November 2010

Nature inspired design

On going deeper on the influence of fair trade on design, I am now basing on how nature influences design. Of knowing how hand craft and producing in a kind of natural way have a great impact on people’s buying behaviour, it would be maybe interesting of knowing how people got attracted by the knowledge that products are made in a fair way. This producing in a fair way is not only because of helping developing countries for a better life, but also for helping the world out of producing everything with machines, in factories etc. This could have a great effect on the nature. People will use more natural products. Mostly we will think “this is not good for the environment, because we hurt the nature by taking their trees to make f.e. Paper out of it.” Scientifically seen, it is certainly better for the world we live in. If we don’t produce out of nature, we will use materials as plastic which we can’t always recycle and have to use a lot of energy to create it.

Nature inspired products give us an opportunity to recycle and in the same way to discover our environment as an element we can use as an inspiration.”

Lynn Van der Stocken, 2010

The world is becoming more and more an inspiration in everything we do. We always need sources and feedback in that thing we want to know more about. Nature was, and is, becoming even a greater part of our life then it already was. It is all around us. We can see it, touch it, smell it and we know it has a lot to offer. Without nature we would not be what we are now.
As a continuation of this introduction you will find how nature has an effect on our way of thinking and experiencing. The first source refers to an article based on the book ‘Innovation inspired by nature, Biomimicry’ written by Janine Benyus. Afterwards a book, made out of trees, called ‘the nature of design’ written by Peg Faimon and John Weigand, together with the book ‘Structure in nature is a strategy for design’ of Peter Pearce, will become the next part of my journey through the research of this topic.



Innovation inspired by nature, Biomimicry. (article)

This book, written by biologist Janine Benyus, focusses on a new incoming term ‘biomimicry’. It is a science that studies the best ideas coming out of nature used on design. These ideas will be an influence on the innovative and sustainable solutions for industry and research development. As reading the article, it will have a big impact on my further research on nature inspired design. The article tells us how nature became an inspiration for miss Benyus and show us particular inventions of it so far.

Nature is one of the biggest elements through time. As one of the first phenomenons in the world, it is a crucial subject for every human to live and create. Nature teaches us something that we never can teach as good. Actually we are doing already 3.8 billion years of research on it. Nature has become a high quality source for efficiency and management problems as we know them now.

As biomimicry has become a main source on innovative designs, we can find a lot of evidence already by just looking around in our own environment. Although how does it has an effect on the world over a long term? The author is telling us that Benyus refers to solutions of nature we already have sorted out, but still can give us an alternative way of thinking. Nature is a source we always reuse. It offers so much we never can get rid of the idea of creating something based on nature.


Benyus is been seen as one of the world's most imaginative person in the field of environmental development and restoration.”
Paul Hawken, Natural capital institute

People more and more want to protect the nature instead of ruining it. Quite normal idea you would think. Still we only seem to take care of nature by moderating energy or recycling. Although there is a need of new and sustainable solutions based on nature. What is good about nature as an inspiration is the fact that it is not just a theory, but that it is already there. We just need the fascination to use it and to be inventive with the way we want to use it.

As a link to designing the article shows some good examples making it really clear that we can't miss nature as inspiration for designing. For example; the invention of velcro, a two-side fastener based on all the little hooks and loops you find in the structure of cockleburs, is now a daily use. Also one of the fastest train in the world its nose cone is based on the shape of a kingfisher bird. Also the serration feathers of the bird, which produces noise, had an impact on designing this Japanese train.

                                                                         The little hooks and loops of cockleburs



[online]  http://tropicaldesign.org/biomimicry/tnep_biomimicry_000.pdf

Structure in nature is a strategy for design (book)

As this book refers to research dating back to 1958, this information could be really interesting for the development of my own research. The advantage about using books as a source is that it contains information that can go back for several years, years in which we were not born yet. The writer himself, Peter Pearce, developed from an unconscious student to and award winning man, inspired by many designers of that time, studying the structurally autonomous, geometrically adaptable cellular systems. In his book he especially directs to three-dimensional spatial systems related to structural and architectural design.

We need to develop a building strategy with which diversity and change can be accomplished by modular systems which are efficient in their use of natural material and energy resources.”

Peter Pearce,1990

Pearce mentions about the minimum inventory/ maximum diversity system. A system that explains how rubrics lead to a maximization of different, structural forms. As they are in constantly growth, these rubrics always got a definition of change. By comparing the different graphic examples in nature, Pearce came to the conclusion of dividing these examples in groups that will tend to either the minimum inventory or the maximum diversity principle. For example he refers to a snowflake. While doing research to the structure of this element, it is interesting to note that each individual snowflake exhibits a high degree of differentiation within its own form.



A typical leaf structure swing inspired on the structure of a leaf

As geometry is seen as a structure, Plato was the first person to explore the possibility of developing an inventory of basic geometric shapes. The philosopher/ scientist became the base of Pearces’ study. His theory about different forms recognisable in the structure of an organism, changed our world. The build up of natural elements gave us as designer the opportunity to develop an other way of thinking. If it is a triangle, a cube or more volumetric regions, the structure of an object is a further study on the construction of a design.

This source is really related to the deeper meaning of nature. As the previous article showed more information about the impact that nature in general has on design (referring to a certain term), this book really teaches us something of ‘the inside of nature’, the inspiration we can not see with the normal eye. This makes nature even more interesting. As said before nature is already all around us, but there is even more!

Structure in nature is a strategy for design, 1990, by Peter Pearce

The nature of design (book)

Faimon and Weigand tell us in a more contemporary book as the one before ‘The nature of design’ about the principles of design shaping our world. This book is interesting in its own way while it speaks to us in the opposite way; how design influences the nature or the environment in general. As the book is divided in different chapters, it develops to the way designing is presented nowadays.



A design inspired on nature is a second nature.”

Peg Faimon and John Weigand, 2004

The habit of design creates a certain control or order and will grow in meanwhile to a certain unity. Sameness is most of the time seen as ‘boring’. We can not loose the visual interest and variety in design neither in nature. The simpleness of nature shows us a good example of variety in every kind. Environment always changes, so do we. We are used to the change, but not to the overwhelming of change, when variety develops in chaos. Although variety is no crime, people see it as an unusual turn in their environment and so it becomes a strange object in their non-chaotic environment. Variety is unique, but is seen a lot as ‘too much’. This theory shows us that nature is a common structured being as is architecture. To bring these two elements together we have to create a unity, finding a balance between existing and creating, producing a visual and physical connection.

Every animal leaves traces of what it was; a man alone leaves traces of what he has created.”

Jacob Bronowski

Another interesting subject was the balance between oldness and the constantly changing space. As an old barn is getting older and becomes useless, it gets back a certain charm that fits into the frame of nature. Somewhere it is still a contrast of architecture and design, but meanwhile it has so much more to offer as it becomes a useless object placed in a field.

As conclusion nature is not only an influence on our way of designing, but became also a part of our designing. As we see architecture inspired on elements out of nature, architecture lives in nature too and
plays with its environment to become an interaction of it.

                       Leafhouse, the undercurrent architects

The nature of design, 2004, by Peg Faimon & John Weigand

Related images

Vegetal chair, Bouroullec brothers



Lily lamp, Janne Kyttanen



Nest chair



2 examples of hangers inspired on nature

Second meeting dissertation proposal

After writing a short essay about Fairtrade and design I have chosen to go further with the topic 'nature inspired design' to finish my dissertation. Our tutor organised a workshop to do a first research around our chosen themes. We had to make another mind map which we had to take along and students could brainstorm together around eachothers topic.


After a short brainstorm we got all different kind of little steps we had to follow to get some more information out of our topic. These steps were really intresting and gave me the opportunity to look already further than my thoughts were thinking about the topic. This information is certainly something to keep for start writing my dissertation!


Kengo Kuma won the V&A at Dundee design competition!


As this was my favourite design of the 6 proposals, I am very pleased with the result. This building will be suited at Craig Harbour on the banks of the river Tay at Dundee. The V&A Making it happen slogan is in collaboration with the Victoria and Albert museum in London. Next to the Discovery this building will enlight Dundee and will be another step to make Dundee proud of its city.

"The Kengo Kuma design gives us something which is bold and ambitious but buildable and practical"

Quote Mike Galloway Dundee City Council

V&A competition

With 5 people of the 3rd year interior design we decided to participate the V&A competition. This includes advertising the winning design out of the 6 proposed designs that could be the new V&A building in the world, build in Dundee itself.

http://www.youtube.com/watch?v=JgN8adqvQE0

We made a stop motion video which you can also watch on You Tube. It tells the story of how the world got influenced by Dundee.

http://www.youtube.com/watch?v=k0xWknAjCww&feature=related

Making it happen!

GIDE project

In meanwhile the RSA assignment became an independent project and we started another project; the GIDE project. This is an international project over some europian countries and will maybe be showed in February in Magdeburg, Germany, where we will all meet with the participating countries. As this is a groupassignment I will complete this project with Nora Chou and Karen Lyttle. Let the brainstorm start!

Fairtrade and design

Fair Trade and Design

Lynn Van der Stocken

Interior and environmental design 3rd year

What is fair trade?

Design for fair trade

Africa is known as a part of the world where economy and industry develop slow. In rural areas of this continent, producing crafts is a way of making an extra amount of money. Designing for fair trade will put the idea of competing with the craft industry aside and will improve, promote and expand fair trade by involving designers in the development of new products with, especially, African women and children. Non-profit initiatives will take part in helping these people by craft-makers who let them become competitive on Western markets by contributing useful, culturally sensitive and environmentally designs. By using materials only available in their own country and new techniques of production and craft-making, people will develop new kind of products. These women/children will now get appreciation for their work and what's more, for their cultural heritage. They will have more control over their lives. Their success will allow them to earn money and not being underpaid any more. So other designers and consumers from all over the world will be aware of design that's not only created by designers who make their money because of their name or label on it, but because of what they really are.
“To improve the economic and social standing of underprivileged people in the world by reinforcing local economies and creating self-sustainable employment through just and responsible practices.”
                                                                               mission of handmade expressions                                      
women in Africa designing for fair trade, available at: http://www.designforfairtrade.org/                                                                                                                                               

History

Fair trade is not a brand, is not a product, it is a story.

The fair trade label is grown out of our knowledge how small farmers and fieldworkers from developing countries got underpaid for what they do. They live with constant pressures of world markets, fluctuating prices, and exploitation by local traders. This still causes a lot of unemployment and poverty. Fair trade can give more than a million people the possibility to find their way out of this downward spiral.
The fair trade original started as a committee 'SOS', The Dutch abbreviation for 'aid for developing areas', raised by Paul Meijs. Around the seventies, already different enterprises were created.
The very first fair trade label, Max Havelaar, was from Dutch origin. Also the first product, coffee from Mexico, was sold into Dutch markets. The label ensured that farmers from disadvantaged regions, as Africa, Latin America and Asia, could live from a stable income because of the guaranteed minimum prices. With each sale a premium is automatically deposited in the producer organisation's designated premium account. Afterwards farmers will decide how they will invest it, depending on what they need the most at that moment. Now about 1,5 million people in Latin America, Africa and Asia are part of this Fair trade system.

You buy what you get...

When fair trade was born, they had to tell the world it exists, because also we are the helping hand for these farmers their income. While Nike already made a name of making their shoes all over the world on the cheapest places where people were underpaid, other brands as Kit Kat, Body shop, Starbucks, Ben and Jerry's and Oxfam were smarter by finding there way in the fair trade system. Media brought fair trade more in the world. With slogans as 'beware of a cheaper cup of coffee, it comes with a price' or 'don't just buy, do!' people know what to expect of the product, but also of the consequence of it. Ourselves became a decision for a better life for developing farmers. The price of the product will be higher, but we get better quality of products, while they get a better quality of life.     
                 
Mars (2007) and Starbucks (2004) commercial with the fair trade message, available at: http://slogan.sultaninfo.com/chocolatebarslogans/
                                                                                                                   http://www.makingsustainability.com/index.php/category/action/procurement-action/
  
How fair is fair trade?

Although critics about these fair trade labelled products creates. Who is getting better of all this media? Does the money go more to the commercialising than to the farmers them selve? We never know the real answer probably, but there are many doubts about this 'fair trading'. Fair trade is maybe become a brand on its own, a name that people make them buy. While spotting the label on a product, people think it's good to buy. They will feel satisfied and proud that they bought it. We will almost feel guilty if we don't buy the product. Although most of them still fall back on the cheaper products. The thought is that we all know that we can't get poverty out of the world. But we can reduce it. So by buying it we will help people somehow. That hopefully stays the real statement of fair trade.

The furniture design company

This corporation is associated with the fair trade system that most of the times is known by food-labels. Nowhere a real history of this company can be found, but most likely it started around 2000, looking to the sources. Although this organisation has no own label for their furniture yet, they start to grow appropriate. The company also has fair trade agency called inori. This a a small family business in Indonesia who produce furniture for the company.
            
The official fair trade label the official fair trade furniture company label, available at: http://www1.salvationarmy.org.uk/uki/www_uki.nsf/vw-sublinks/4969152B63A77621802570B3005ECC8C?openDocument 
                                                                                                               http://www.ethicalsuperstore.com/products/the-fair-trade-furniture-company/

Fair trade and design

Developing design

When we connect furniture design with fair trade we think about craft-makers/designers of continents as Africa, Asia (India, China,..) and South America. So here first some research especially based on design from these continents with as starting point African design.
African art has a kind of creativity, inspired by contrasting images you see all over the continent. Rain forests and savannah’s, extreme poverty and rich grandeur... These are elements that combine such different ways of thinking, creating and producing. African design has a certain character of complexity and simplicity at once. But one thing will always stay the feature of African design; the nature. People will search for materials and inspiration by themselves in an environment they know as the best, Africa itself. Rocks, trees, sand, grass,... Every little thing they use becomes magic. They make magnificent beautiful things out of these simple materials they found. What makes African design even more different than any other design is their believe in it. They believe in the spirit of the nature. This is what they call animalism. The spirit of nature will reward them with favours, if everything is going right. When things go badly, these spirits will punish them for errors of their ways. This strong source of nature give them an opportunity for inspiration and creation which also means African design is hand made and this keeps it in a certain way traditional in his kind. Although it is authentic, every object they make has its own emotional value. One kind of figure curved in wood can give a whole history or definition to that particular piece of design. African design is also known as being colourful and decorative and is recognisable of its bold patterns and simple geometry. All these characteristic, meaningful known facts remain to a natural way of thinking. Although this kind of creating is still disturbed. People with a decent income create design for putting a certain label on it. With richer fabrics and other materials they can make a comfort life more comfortable and all this produced in series with the best machines. But developing designers have to compete these other money making craft industries who undermine the hand made creations. Although there is a 'solution'...
(The spirit of African design,1996)

Between fair trade and design...

As said before, fair trade has its own organisation in furniture design too; the fair trade furniture company. This corporation produces beautiful furniture crafted by fair trade producers especially in Indonesia, also known as a developing country.
As 'design for fair trade' especially focuses on Africa (Uganda), 'The furniture company' stands in for craft-makers in Indonesia.
At the same time they evaluate the social, economic and environmental well-being of the producers in different developing countries.
Also minimising their carbon footprint, avoiding air freight and aiming to use efficient energy supplies in their warehouses and showrooms are important targets for this company. Tord Kjellstrom is a Swedish designer who made a chair out of the idea 'feel-good chair' (see: picture beneath). It is a real comfortable chair that looks attractive and of course is based on the fair trade principles.
Feel-good chair or Semarang of T. Kjellstrom, available at: http://www.ethicalsuperstore.com/products/the-fair-trade-furniture-company/
'Meet the makers' – craft-makers in Indonesia, available at: http://www.fairtradefurniture.co.uk/department/meet_the_makers

While doubting about how fair this organisation is, we will keep thinking about why fair trade was raised. So in different developing countries organisations in association with fair trade help people with working about their passion with fair values. They get a great knowledge about how to design eco-friendly and use the right materials. These people now become almost equal with other designers over the world and got respect for what they do.

References

Links:

Design for fair trade, available at: http://www.designforfairtrade.org/
Designboom – fair trade design, available at: http://www.designboom.com/weblog/cat/8/view/8944/fair-trade-design-unseen-products.html
Edirisa crafts in uganda, available at: http://www.edirisa.org/index.php?cat=15
Dutch designer Piet Hein Eek designed a serie of furniture in Vietnam with principles of fair trade, available at: http://nl.elle.be/Design2/Deco-shopping/Piet-Hein-Eek-voor-Fair-Trade-Original
Fair trade furniture, available at: http://www.fairtradefurniture.co.uk/
Oxfam international, available at: http://www.oxfam.org/en/campaigns/trade
Fair trade foundation – history, available at: http://www.fairtrade.org.uk/what_is_fairtrade/history.aspx
Fair support, history, available at: http://www.fair-support.nl/index.php?option=com_content&view=article&id=26&Itemid=24
Handmade expressions, available at: http://www.handmadeexpressions.net/pages/mission-and-history
BBC news article, 7 March 2007: How fair is fair trade? [online], available at: http://news.bbc.co.uk/1/hi/magazine/6426417.stm
Global exchange, article of wallstreet journal, 8 June 2004: How fair is fair trade? [online], available at: http://www.globalexchange.org/campaigns/fairtrade/coffee/2066.html
Fair trade foundation, innovation award, available at: http://www.fairtrade.org.uk/press_office/press_releases_and_statements/may_2010/call_to_arms_to_young_designers_to_show_fashion_can_care_ethical_fashion_forum_innovation_award.aspx
Telegraph article, The poverty of fair trade coffee [online] [last updated 23rd Feb. 2008], available at: http://blogs.telegraph.co.uk/news/alexsingleton/4019311/The_poverty_of_Fairtrade_coffee/
People tree, designing for fair trade, available at: http://www.peopletree.co.uk/content/handcrafted.php
Save the children, available at: http://www.savethechildren.in/component/content/article/49-newsflash/335-save-the-childrens-cotton-projects-in-focus-during-ikea-ceo-visit-to-india.html
The fair trade furniture company, available at: http://www.ethicalsuperstore.com/products/the-fair-trade-furniture-company/
Oxfam, wereldwinkeldag (worldshop day), available at: http://www.oxfamwereldwinkels.be/wereldwinkeldag
Casinader Jehan, 2008, Idealog article 15, fair trade in New Zealand [online], available at: http://idealog.co.nz/magazine/15/is-fair-trade-a-fad

For watching:
Fair trade the movie, an eq. tv original [video online] available at: http://www.youtube.com/watch?v=NZpUwCfINh8
Kit Kat commercial, Have a break? [video online] available at: http://www.youtube.com/watch?v=VaJjPRwExO8

For reading:
Algotsson Sharne and Davis Denys, The spirit of African design, © 1996 Clarkson Potter/publishers New York, ISBN 0-517-59916-3 University library Dundee - Duncan of Jordanstone library
Lamb Harriet, Fighting the banana wars and other fair trade battles,  © 2008 Rider Books, ISBN 978-1-84-604083-2, University library Dundee – Duncan of Jordanstone library

first meeting with group

To start our dissertation that will take over for a year, or at least for the students of Dundee, we had to meet a group of 6 people and discuss our topic. We met at Drouhtys and all had a nice chat with eachother and discuss which topic we all have chosen.


Out of list of almost 40 topics I have chosen 'fairtrade and design', a topic I always wanted to know more about. As we were all together we started to do some mind mapping around each topic, so we could help every person in our group with own ideas.